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Someone brought up a good point...Acana/Orijen Sales...

4.9K views 18 replies 11 participants last post by  kevin bradley  
#1 ·
...are gonna increase pretty significantly I would guess. In lieu of the Natura/P & G deal, I'd say there is a definite segment of us(serious feeders) who will move entirely to Champion.

I'm not trying to rehash the Natura argument we've all been having, but seriously...I think someone should drop a note to Champion and let them know they should expect some increased Sales activity :wink:
 
#2 ·
I think I was directing that at you to send them a email especially about their website issues.:wink:
 
#4 ·
wh,

I think it was a great point you made.

I really think Champion will see a nice increase in Sales.

Linsey's probably right...I'm sure they are aware of whats going on.
 
#3 ·
I don't think Champion is in the dark, I'm sure they are already seeing increased sales.
Now if only they would make it easier to obtain in certain areas! I know, I know, you can order online, but in all honesty, there are a lot of people out there who DO care what they feed, but don't want to bother with online ordering. I probably wouldn't be too thrilled either if I fed kibble.
I think if Orijen/ Acana were more readily they'd be even more successful. The closest place to me with a supply is 4 1/2 hours away.
 
#5 ·
I will say this, Linsey....I never liked the idea of online ordering either...until I did it. Smooth as silk for the most part, right to your doorstep. Heartypet had a little rough packaging....Pet Food Direct came to my porch and looked like the boxes had barely been touched.
 
#9 ·
You don't think it has anything to do with the high cost of gas for shipping? This stuff is made in Canada. Gas has gone up and down sooooo many times, I'd say it has something to do with the cost.
 
#10 ·
I hope the price doesn't go up, cause right now it's at the top of my budget :( I'd hate to have to switch the fur babies since I've been getting such nice poopies outta Murph lol.
 
#14 ·
Supply and demand - basics economics. Champion had a difficult time supplying their demand before the buy out. Now with added demand, and no increase in production (they were maxed out before and no plans to add additional distributors because they can't supply their current demands) I think Champion may not be able to meet it's demands.

Also, there is usually a correlation between supply and demand; the higher the demand, the higher the price until supply meets demand. At some point, every buyer has their price point, above a certain price they will stop buying a product. Champion can maximize profits by finding a price that the consumer is willing to pay - i.e. find the average price point where demands level off.

Example: If you go to your favorite eating and place and have to stand in line for hours for a seat, then the restaurant should charge more to eliminate the lines.
 
#17 ·
Supply and demand - basics economics. Champion had a difficult time supplying their demand before the buy out. Now with added demand, and no increase in production (they were maxed out before and no plans to add additional distributors because they can't supply their current demands) I think Champion may not be able to meet it's demands..
when i spoke with Diana about this, she pretty much said as much. she stated that Champion simply did not have the capacity to ramp up production much without making compromises or building another plant. i suppose its a good problem to have.
 
#18 ·
You should ask her how many shift they are running. If they are only running Day and Swing, adding the 3rd Grave shift can improve the capacity easily. If they are already 24x7, they would be wise to start thinking a new plant, as they will be not able to supply product where sales are to be had.

There is a certain max point that any high end kibble can charge, at a certain point the other high end kibbles are more attractive at the price point. For example people would switch to Wellness Core if it was 30% cheaper.

Of course it depends on size of dog too. The price difference to a toy breed trivial.