Natural sugar and processed sugar are 2 very different things just an FYI.
Except the companies that do NOT use it have studies to back it up. They TEST their product to make sure it isn't there. What I'm saying is that I would prefer to purchase a product that condemns the use of a known cancer causing agent and tests their product for it to make sure it isn't in it that purchases from other sellers who have done the same and have the tests to back it up, rather than just letting it slide, saying no big deal, and even in that same context say it's not only no big deal but it's okay. No, the food I buy more does NOT cost more than TOTW actually and I do not believe that paying more is a sure fire way to get something better, BUT Diamond is known to have had issues in the past, they were part of the food recall they have a very half a$$ed way of looking at things and certainly do not seem to care about their customers in the least TOTW is manufactured by Diamond BTW.
Again it's a personal choice, and no I do not believe everything I hear, however I am also not going to knowingly feed myself, my family, or my pets something that I KNOW is a poison and not only do that but then pay that company money when they could care less. Personally I buy Natura made food and it is cheaper than TOTW cost wise and has a company that has quite a few quality control points, does quality control tests to make sure their product is sound, and has really pushed for companies to stop using Ethoxyquin.
Like I said, no nothing is a 100% guarantee, but I will not knowingly use a food made by a company who has proven they have poor quality control, who has had major issues in the past, who knowingly uses a poison as a preservative and doesn't seem to care, when I can use a company that doesn't have these issues and attitudes for either cheaper or not much more (depending on the food) and does do quality control tests to make sure that the poison is not found in their food.
I'm not going to keep going back and forth on this. Yes you can find something wrong with anything, but knowingly feeding yourself or anyone/anything else poison IMO is very unacceptable. Nobody seems to dispute the fact that you should not feed a foot with BHA or BHT yet Ethoxyquin really isn't any different. Use the food or don't, just know that by using it there is a pesticide in it used for preserving and that there ARE other companies out there with similar food choices for not much more money that guarantee they do not use this product in their foods and do quality control checks to ensure this. It's up to you who you'd rather give your money to and trust your pet's life with.
And honestly I've never seen Natura advertise. I bought it because it's a food that a store in mya rea carries and they also deliver, it's a wholesome food, in my price range, and it works for us. I've never seen a commercial from them or a magazine ad or a billboard ad or a radio commercial, or anything else for that matter. I've heard about them via word of mouth and via their website which I personally looked up after hearing about them via word of mouth. I'm not saying they don't, but I've yet to see them advertise. Many of the premium foods don't seem to advertise much.