Do yourself and your future pup a favor and avoid that junk. Below is what your friend has been feeding his poor dog, because it's from Whole Foods, doesn't make it a quality product. To be perfectly candid, it's utter crap.
Chicken by-product meal, rice, corn meal, chicken fat (preserved with mixed tocopherols and rosemary extract), corn gluten meal, ground wheat, beet pulp, natural flavors, flax seed, dried egg product, canola oil, brewers dried yeast, salt potassium chloride, taurine, l-lysine, rosemary extract, l-carnitine. Vitamins: choline chloride, vitamin E supplement, vitamin A supplement, ascorbic acid (vitamin C), vitamin D3 supplement, niacin, calcium pantothenate, thiamin mononitrate (vitamin B1), pyridoxine hydrochloride (vitamin B6), riboflavin supplement, folic acid, biotin, vitamin B12 supplement. Minerals: zinc, polysaccharide complex, iron, polysaccharide complex, manganese polysaccharide complex and polysaccharide complex, zinc sulfate, copper sulfate, manganese sulfate, calcium, iodate, cobalt carbonate, sodium selenite.