Now! Dog food products are manufactured and marketed by Petcurean, a company based in British Columbia, Canada. The company’s dog food formulas are characterized by the utilization of concentrated forms of meat and farm-fresh ingredients which are subjected to minimized processing methods to retain the flavor and essential nutrients which are needed by your dogs.
We believe this is a very good quality dog food and would recommend it to our readers.
Now! Dog food formulas undergo a slow-cooking method at low temperatures to preserve the wholesomeness of the ingredients. The company takes pride in their dog food formulas which possess a rich and distinctive oil aroma which can stimulate a dog’s appetite and craving.
Two of these products meet the AAFCO nutrient profiles for adult maintenance while one is formulated for growth (Now! Grain Free Puppy) and one for all life stages (Now! Grain Free Small Breed).
Now! Grain Free dog food formulas claim to be free from rendered meats, rendered fats, grains, and common preservatives (ethoxyquin, BHA or BHT).
The main meat-based protein source of Now! dog food products is deboned-boned turkey. Turkey meat is a good protein source however since it is still incorporated in its raw form, about 80% of its composition is composed of water. Upon processing, the water content is lost thereby reducing the meat’s initial weight into a fraction of its original weight.
Potato flour is made from a whole potato. It is a distinct ingredient from potato starch which is made from starch derived from potato. It is a valuable source of starch in the diet. Since it is a complex carbohydrate, it has a low glycemic index which is ideal in maintaining the stability of blood sugar levels.
Peas can be a good source of plant-based protein. Peas provide high quantities of soluble and insoluble plant fiber which are essential for digestive health. Peas are also rich in B-vitamins, vitamins C, vitamin K, and beta carotenes. Peas also contribute essential minerals to the diet including magnesium, iron, manganese, potassium, and phosphorus.
There are dog owners who view Canola Oil as a source of unhealthy fat however it has a desirable omega-3 and omega-6 fatty acid profile while being low in saturated fat and high in monounsaturated fat.
Whole dried egg is an excellent source of protein. It is also rich in essential fatty acids which are important for your dog’s skin and coat. The protein content of egg can boost the total protein content of the dog food product.
Flaxseed is an important source of antioxidants and both soluble and insoluble fiber. Aside from being essential components in maintaining the health of your dog’s skin and coat, the alpha-linoleic acid (a type of omega-3 fatty acid) present in flax seed also prevents shedding and helps reduce the need for anti-allergy treatments in dogs suffering from allergies and hypersensitivity reactions. The insoluble fiber is important in preventing constipation, ensures firmer stools, and prevents anal sac impaction.
Now! dog food products also contain a variety of fruits and vegetables like apple, tomato, alfalfa, carrots, pumpkins, bananas, cranberries, blackberries, blueberries, pineapple, grapefruit, papaya, broccoli, spinach, and lentil beans. Although these are minor ingredients, their antioxidant properties and abundant fiber content ensure proper function of the body cells and the digestive health.
Another controversial ingredient is garlic. Although it is often regarded as a natural flea and tick-repellent, garlic has been linked to digestive and blood clotting abnormalities. In rare cases it has also been linked to severe hemolytic anemia. With this information, it is important to be aware of how much garlic is incorporated in the formula.
Yeast extract is incorporated to enhance flavor and boost the functions of the immune system however there are those who believe that yeast can increase the chances of developing bloat.
Chelated minerals have been added to enhance absorption and utilization of essential minerals.
Now! Grain Free dog food formulas have been receiving many positive reviews from satisfied dog owners who are happy with the fact that the rations do not include ingredients which have undergone rendering. But there are some dog owners who want more meat in the dog food rations that they give to their pets.
Overall, we believe this is a very good quality dog food and would recommend it to our readers.
Please visit the links listed below for Now dog food reviews by formula.
Have a comment or question about our Now dog food review? Want to share your experiences with others? We welcome your comments!
My 7 week old Doberman has been eating NOW! Puppy Formula with a bit of Merriks Puppy Plate wet food mixed in for a week now. His coat has become very dry and flaky. His poop is runny and he goes about 6 times a day. I went to the vet and I mentioned his diet and the vet said that he would not recommend NOW! I will be changing puppies diet to see if his coat becomes less dry on another type of food.
I am so sorry to see your issues with NOW. My three terriers have better coats, more energy and are all round happier with good movements and dispositions. A 7 week old doberman should be introduced to dog food only slowly. In fact 8 weeks is optimum for removing him from his mother. I pray he is ok but a quick change in diet will always result in diarrhea. My dogs were transitioned over 6 weeks. they are fine and love their food. The proof is in improved EVERYTHING. My 11 years old Yorkie is like a puppy again. I could not ask for more.
This is the worst dog food. My dachshund poops everytime I take her outside now since I started giving her Now (small breed formula) fresh turkey, fresh salmon and fresh duck formula. Her poop is also a green color. My friends who took my dug for a week while I was away could not believe how much my dog poops. I will be changing the dog food to EVO.
After switching for EVO to NOW my 2 year old American Bulldog has more solid poops and less farts! on EVO he constantly had gas. With NOW he hardly has any. His coat looks great, and he seems to have lots of energy with this food. I would recommend this food!
My Spanish Water Dog has been on NOW since she was 8 weeks old. She does not get human food at all and she does great with this food. Her stool is very consistant, yes it is green in color but always solid and the same, makes it easier to tell if she ate something she shouldn't have as then her stool is different. She is very healthy, active and her coat is very shiny. Never had an issue with NOW food and would recomment it to anyone.
I was buying dog food at the vet as recommended by the vet. Cooper was having 4-6 loose unformed BM's per day and wasn't loving meal times. Switched to NOW and he is having 3-4 formed BM's per day, less gas and likes the food. His energy levels have also gone up since the switch- which is a mixed blessing since he is a one and a half year old Wheaten terrier Would totally recommend switching- worth every cent!
i have two rotties one is 1/half and one is 8 since switching them to the now after trying many different dogs food my dogs fur and coat are so shinny now and they pooh solid they do have gas but its probably from human food i give them sometimes. they love the great taste.
I have a chihuahua and a springer spaniel with bad allergies. I tried every good food trying to find one that didn't make him scratch himself raw. I tried GO Grain Free Endurance Formula a few years ago. It has done the trick. He doing great now. And the Chihuahua that was a picky eater now sits by the cupboard waiting for me to refill her bowl. I walk them a couple times a day and they have so much energy. Now that they are getting to senior age I started introducing the senior GO to their bowls. I thought I would have to sneak it in along with the regular GO, but they liked it as soon as I put it in the bowl, so now I mix the two together, and as they get older I will phase the endurance formula out. I am just impressed I found a food that meets all their needs, and that they LOVE the taste of.
I have tried several different types of dog food as I have two border collies in dog sports. They require a lot of high protein meats. They not only love their food but it provides everything they need. They have beautiful coats which I get compliments on all the time. The one issue I am seeing is stools that are liquidy. I talked to my vet and they said it is because if the new food and the fact that the puppy food is so high in protein that if your dog can't use all the protein then they typically get liquidy stools. My dogs are very active and they always have good stools. There's no reason a house dog needs this high of protein. Hope this helps.