Now! adult dog food formula is a high quality grain free dog food meant for middle aged dogs of all breeds.   This is a totally grain free dog food and contains top of the line ingredients. It is interesting to see apple so high on the list and is nice to see a variety of fruits and vegetables. It does have one major flaw; it contains a very low amount of meat. After the water is removed for processing, the lone meat, will in fact move down the ingredient list.
Now! Adult Formula Ingredient Analysis

  1. De-boned turkey
  2. Potato Flour
  3. Peas
  4. Apple
  5. Whole Dried Egg
De-boned turkey is an excellent meat source.

Potatoe flour is gluten free.

Peas are a good source of vitamin A, vitamin C, folate, thiamine (B1), iron and phosphorus.

Apples are a great source of fiber.

Whole dried eggs are excellent for dog’s skin and coat.

Now! Adult Formula Ingredient List

De-boned turkey, potato flour, pea, apple, whole dried egg, pea fibre, tomato, potato, flaxseed, canola oil (preserved with mixed tocopherols, a source of Vitamin E) , natural flavors, salmon, de-boned duck, sun dried alfalfa, coconut oil (preserved with mixed tocopherols, a source of Vitamin E), carrots, pumpkin, bananas, blueberries, cranberries, raspberries, blackberries, papaya, pineapple, grapefruit, lentil beans, broccoli, spinach, cottage cheese, alfalfa sprouts, dried kelp, flaxseed, calcium carbonate, dicalcium phosphate, lecithin,  sodium chloride, potassium chloride, vitamins: ( vitamin E supplement, L-ascorbyl-2-polyphosphate (source of vit. C), niacin, inositol, vitamin A supplement, thiamine mononitrate, d-calcium pantothenate, pyridoxine hydrochloride, riboflavin, beta-carotene, vitamin D3 supplement, folic acid,  biotin, vitamin B12 supplement) , minerals: (zinc proteinate, ferrous sulfate, zinc oxide, iron proteinate, copper sulfate, copper proteinate, manganese proteinate, manganous oxide, calcium iodate, sodium selenite), taurine, DL-methionine, L-Lysine, chicory extract,  lactobacillus acidophilus, lactobacillus casei, enterococcus faecium, bifido bacterium thermophilum, dried aspergillus niger fermentation extract, dried aspergillus oryzae fermentation extract, yeast extract, yucca schidigera extract,  marigold extract, garlic powder, L-carnitine, dried rosemary.

Now! Adult Formula Guaranteed Analysis

Guaranteed Analysis describes the nutrient content required by AAFCO labeling standards to be identified on every product package. Since these are guarantees, pet food manufacturers work to formulate diets that meet or exceed the minimum requirements.
Crude Protein(min) 26%
Crude Fat(min) 16%
Crude Fiber(max) 5%
Moisture(max) 10%
Calcium(min) 1.2%
Phosphorus(min) .8%
*Omega 6 Fatty Acids(min) 2.5%
*Omega 3 Fatty Acids(min) .5%
Now! Adult Formula Feeding Guidelines

Weight of DogKGLBCUPS/DAY*
Large21-4046-882-3 1/2
Giant41-5090-1103 1/2- 4 1/2
Giant Plus51-70112-1504 1/2-
Add 35 grams of food for each 5kg of body weight over 50kg. *Approximately 110 grams in an 8 oz cup.