I just got back from the grocery store and they had a whole row of Newmans Own organic dry food and the canned food right in the dog food section next to the Alpo and Purina . The canned food was $1.50 a can for the little tuna fish size cans. I didn't see the price of the bags but they were 5 pound bags I think. Do you think this is totally the result of him just passing away and a marketing ploy or were they planning on putting it in grocery stores all along? I haven't even seen it in Petsmart before this. It's not the best food but it is certainly better then the Beneful right next to it!