When we look at the last twenty years and the arrow the of the pet food industry, it was only a matter of time before science bit us all in the butts! Figuratively speaking. We started trusting companies who had no chemists, no board certified nutritionists, no sound research, etc and started being affected by feel good marketing. You can’t play with the nutrient levels in a kibble or can, or even totally disregard them, and create foods based on ingredient marketing. This was bound to happen. Could have been worse! I’d contribute many of our renal (kidney) fatalities to poorly formulated diets, many of which are the most expensive!