No I have never heard of it, but I looked at the site. It doesn't look bad, comparable to other foods such as Wellness. However they claim it is gluten free and it is not. Barley and oats both contain gluten, so not sure how they can claim that and I'd wonder about a company that is promoting things that aren't true. Other than that it doesn't look like a bad food, however if your dog has a gluten allergy it is NOT gluten free.