Blue Buffalo has been around for a long time, so it's certainly not new. Their "Wilderness" formula's been around about 6 months or so. However, it's 42% protein and 16% fat so not suited for all dogs. Some call it grainless, though I don't consider it grainless as it does contain oatmeal. Granted, it's rather far down on the list, but it's there. The only other food I'm aware of with that high of a protein and fat percentage is Orijen, which my dog has done well on.
I completely agree with Boxermommie on the Life Abundance. It's got beet pulp which means it won't ever cross my threshhold.