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A lot of companies will have the SAME EXACT ingredients and just name it different. It seems that its the same exact dog food, just in a different brand.
Yes, I've noticed it and most brands are like that. It's called "marketing". They want you to feel that the food you are feeding was made just for your dog and fits him perfectly. Obviously since they are all the same with a few ingredients swapped around in the ingredients list, there is no difference in the food.
 
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